Meliá Hotels International announces the opening of two new hotels in London and Tanzania at the World Travel Market.
The “Hotel London Kensington managed by Meliá Hotels International” will open in December and strengthen the company’s positioning in the bleisure segment in a key destination for international travel
"Meliá Arusha", the Company's third hotel in Tanzania, will open in April and will be an ideal starting point for those who make safari circuits in Ngorongoro and Serengeti
Meliá Hotels International has taken part once again in the World Travel Market, the most important travel industry trade fair in the United Kingdom, and confirmed the importance of the British market for the company with the announcement of the opening of its third hotel in London. The new hotel will strengthen its presence in a strategic market and help boost brand recognition in the company’s largest international feeder market.
From December, the new hotel - formerly the Rydges Kensington London - will be operated as the “London Kensington Hotel managed by Meliá Hotels International", and in the first quarter of 2019 will be renovated and adapted to the Meliá Hotels & Resorts brand standards before being renamed the Meliá London Kensington Hotel. The new hotel strengthens the brand’s international portfolio and adds to its presence in major European cities such as Paris, Berlin, Madrid, Luxembourg and Vienna, reinforcing its positioning in the bleisure segment which responds to the trend among business travellers to enjoy leisure experiences and discover the local environment during their business trips. At the World Travel Market, the Executive Vice President and CEO of Meliá Hotels International, Gabriel Escarrer, expressed his satisfaction with the new hotel and added that "we are the only one of the top 20 international hotel companies that has focused its entire portfolio of brands on the leisure and bleisure segments, with all of our brands conceptually positioned to operate as resorts in urban destinations with a high leisure component. London is the perfect example". The city is also booming in terms of visitor arrivals, with the number of international arrivals growing for the eighth consecutive year in 2017 by 4% to 19.8 million visitors, making it the second most visited city in the world..
Together with the ME London and Meliá White House, two hotels with an excellent performance history, the new hotel will add 81 rooms to the company's portfolio in the city, located in the prosperous district of Kensington in west London - only two minutes away from Gloucester Road underground station - with numerous shopping, leisure and cultural facilities. The main attractions in the area include Kensington Palace, Holland Park, the Albert Memorial, the Royal Albert Hall and Imperial College. The southern part of the district is also home to important museums such as the Natural History Museum, the Science Museum and the Victoria & Albert Museum.
Very near Cromwell Road, the hotel provides a restaurant, bar, meeting rooms and wellness area. The renovation will focus on the transformation of the lobby to create dining space inspired by Spanish cuisine and make the dining experience the social heart of the hotel. It also plans to improve the spaces for meetings and events while adding all the Meliá Hotels & Resorts brand attributes to meet the needs of modern travellers with a focus on their well-being.
Further development announced at World Travel Market in London
Meliá Hotels International is taking part once again in the World Travel Market, the most important travel industry trade fair in the United Kingdom, and has announced the opening of its third hotel in Tanzania, joining the Meliá Zanzibar and Meliá Serengeti Lodge. The hotel is located in Arusha, a city near Kilimanjaro International Airport and the main starting point for all the routes north to the country’s major attractions such as the Serengeti National Park, Ngorongoro Conservation Area, Lake Manyara National Park, Olduvai Gorge, Tarangire National Park, Mount Kilimanjaro and Arusha National Park and Mount Meru.
Meliá Arusha is scheduled to open in April 2019 as a 5-star luxury resort and gateway to an African adventure in an exceptional natural environment next to a traditional coffee plantation and perfectly integrated with the landscape. It will provide 171 rooms, a swimming pool, different dining spaces (including a rooftop restaurant), a spa, gym and almost 2,000m2 of facilities for events and meetings (including a banquet room).
The addition of these two hotels strengthens the Meliá Hotels International partnership with Albwardy Investment, owner of the properties and a key partner for international growth for Meliá. Thanks to the excellent relationship and trust that exists between the two companies, Meliá also operates other hotels in the United Arab Emirates, Tanzania, United Kingdom and Argentina.