Frasers Hospitality has launched Fraser Suites Hamburg, Germany.
Fraser Suites Hamburg occupies the historic Oberfinanzdirektion, a listed building dating back to 1907 located in the prime area of Rödingsmarkt.
The opening marks the serviced residence operator’s third property in Germany, and its first in Hamburg.
As one of the major heritage buildings in Hamburg, the structure was designed by prominent local architect, the late Albert Erbe and housed the Hamburg tax authorities until 2011.
Fraser Suites Hamburg joins a long line of award-winning historical buildings Frasers Hospitality has preserved, restored and repurposed, such as Fraser Suites Le Claridge Champs-Elysées in Paris; Fraser Suites Kensington and Queens Gate in London; and Fraser Suites Edinburgh and Glasgow in Scotland.
Frasers Hospitality also operates refurbished heritage buildings for its Malmaison and Hotel du Vin brands.
“Europe is home to many beautiful buildings that are rich in culture and history which become markers of identity for each city.
“One of Frasers Hospitality’s key goals is to preserve this culture in each city it operates in, helping to regenerate the area while ensuring a responsible handling of a historic landmark like the Oberfinanzdirektion,” said Guus Bakker, chief executive officer for Europe, Middle East and Africa, Frasers Hospitality.
“We hope the refurbished Fraser Suites Hamburg will allow guests to immerse themselves in the rich heritage of Hamburg.”
Particular focus was placed on ensuring key features of the building such as the chandeliers and the marble columns in the foyer were extensively restored.
Through careful renovation, original features such as the wrought-iron railings of the main staircase have also been preserved.
These mindful efforts to retain such features and preserve the building are part of Frasers Hospitality’s vision of creating a vintage but sophisticated atmosphere to provide guests with a sense of home away from home.
Easily recognisable due to its unique shape and façade, Fraser Suites Hamburg has 154 furnished rooms of which nearly a third are suites.
The property boasts deluxe rooms and a variety of studio and one-bedroom apartments.
Germany is recognised to be one of the leading countries in Europe as an innovative market which sees high corporate travel and MICE.
It is the ninth most visited country in the world and has seen consecutive years of tourism growth culminating in a record 477.6 million overnight stays in 2018, with Hamburg seeing 14.5 million overnight stays in the same year, a 5.1 per cent growth compared to 2017.
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