Meliá Hotels & Resorts has appointed lifestyle brand Rituals to supply all in-room amenities throughout its hotels in Spain and EMEA from spring 2019. Inspired by the wisdom and ancient traditions of Asian culture, Rituals offers an extensive collection of luxurious products for both the home and body.
Rituals has created an exclusive range of bathroom products, based on The Ritual of Dao, for Meliá Hotels & Resorts. The bespoke line will feature shampoo, conditioner, hand wash, shower gel and hand & body lotion. The Ritual of Dao is an ancient Chinese philosophy centred on achieving balance between Yin and Yang. The collection was created using calming ingredients including White Lotus – a symbol of purity and spiritual growth in the Far East – and Yi Yi Ren, which originates from China where it has been used for centuries in Chinese medicine due to its nourishing and medicinal properties.
Meliá Hotels & Resorts has selected Rituals for the collaboration, for their leading and innovative commitment to sustainability, focusing on three pillars: reduce, re-use and recycle. Rituals aims to achieve 100 per cent recyclable packaging by 2023 and offers eco-friendly refills for body creams, day and night creams, hand washes and fragrance sticks. Rituals uses FSC-certified paper for secondary packaging of their products or recycled paper. All wood used for product packaging is PEFC-certified, sourced from sustainably-managed forests in Europe.
Meliá Hotels International has been named one of the world's leading companies in combating climate change by the “Carbon Disclosure Project" index, following the group's exemplary drive toward reducing its impact on the planet. By 2020, the company will look to reduce water use per stay by 8 per cent and achieve 70 per cent overall green energy use. It will look to achieve sustainability certification for 52 per cent of hotels, generalise sustainability clauses and codes in agreements and relationships with suppliers, ensure 90 per cent of suppliers are local, and reduce CO2 emissions by 18.4 per cent per stay.
Meliá Hotels & Resorts is committed to its guests' health and wellness, ensuring their stay at any urban or resort destination caters to and supports all aspects of their wellbeing. The brand offers state-of-the-art fitness facilities, Happy Showers which infuse users with Vitamin C, vegan and vegetarian food options and in-room exercise equipment.
Neil Ebbutt, Rituals Director Travel Retail, commented:
“Signing this partnership with a hospitality brand as well-known and respected as Meliá Hotels & Resorts underlines our commitment to continually strengthening our amenities proposition. This channel plays an important role in our strategy to target travellers at every touchpoint of their journey: at home, at the airport, on the plane and even when they reach their holiday or business destination. We look forward to introducing Rituals and the brand's 'slow down' philosophy, luxurious products and true lifestyle credentials to Meliá Hotels & Resorts."
Susanna Mander, Meliá Hotels & Resorts Head of Global Marketing, said: “Finalising the partnership with Rituals is an important step in Meliá Hotels & Resorts' commitment to providing our guests with urban and resort destination hotels with wellbeing at their heart. We are determined to deliver a considered wellness package, whilst remaining sustainably conscious, which Rituals has made it easy for us to do. The alignment between our values makes Rituals the natural amenities partner for Meliá Hotels & Resorts."
Meliá Hotels & Resorts currently operate in more than 100 city and resort destinations worldwide. The brand is set to expand throughout 2019, with openings in key destinations in Africa, APAC, the Middle East and traditional markets such as the Mediterranean and Caribbean.
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