Louis Vuitton made waves last year for opening its first restaurant in the midst of a pandemic, in 2021, the luxury giant continues to surprise us by announcing the opening of a new tower, cafe and chocolate shop at The Ginza Namiki building in Tokyo.
Set to open March 17, the new seven-story tower at The Ginza Namiki building will be built from a site Louis Vuitton has occupied for forty years. Inside, guests will find the new chocolate boutique named Le Chocolat V and the new cafe, Le Café LV on the top floor.
Unlike Sugalabo V, the brand’s exclusive restaurant in Osaka, however, Le Café LV will be more easily accessible to the public—much like Le Café V, Louis Vuitton’s first cafe at Louis Vuitton Maison Osaka Midosuji. If Le Café V’s menu is any indicator of what Le Café LV’s may look like, expect beautifully curated pastries and cakes such as chocolate soufflés, lattes with LV monogram inspired foam art and seasonal desserts.
At Le Chocolat V, LV monogram chocolates will be sold in boxes of 4, 9, 16 and 125 pieces. The flavours of the chocolate were developed by Japanese chef Yosuke Suga, who helms the restaurant and cafe located in Tokyo.
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